Photo courtesy of www.pedbikeimages.org
/ Dan Burden
Transportation Demand Management (TDM) refers to an approach
to transportation that focuses on alleviating traffic problems
through the reduction of vehicles on the road, particularly single-occupancy
vehicles. There are a variety of TDM tools available that can
be used by employers, developers, and municipalities, however
TDM programs often works most effectively if they are coordinated
by one agency that works cooperatively with communities, employers,
and developers at a municipal or intermunicipal scale.
One way to reduce vehicle demand on roadways is by improving
the public transit system and street networks for cyclists and
pedestrians. A municipality can show its commitment to reducing
auto traffic by adopting a trip reduction or transportation demand
management ordinance. The ordinance can outline and formalize
standards that aim to minimize the amount of parking demand and
reduce single-occupant vehicle trips by, for example, requiring
bicycle parking facilities for parking projects of over 30 spaces.
Communities can encourage developers to incorporate multiple
transportation options into their plans by negotiating transit-friendly
agreements with developers to support the local transit system
and provide adequate facilities for pedestrians and cyclists.
For example, communities may institute incentive programs for
developers, such as density bonuses, lower minimum parking requirements,
and expedited permitting for development projects, in return for
enhanced facilities for pedestrians, cyclists and transit riders.
Employers can offer employees a variety of financial and convenience
incentives to encourage them to carpool, take transit, bicycle
or walk to work.